They are used to idol survival shows and popularity contests that encourage repetitive voting and do not flinch when competing across fandoms to demonstrate their power.Дuring the 2021 season of idol survival show Chuang, the Chinese version of the Korean idol survival show Produce 101, fans of the 25 finalists crowdfunded over US$23 million for voting.Д®-commerce firm iPrice last November estimated that K-pop fans can spend up to US$1,422 on albums, concert tickets and merchandise, with the BTS Army topping the list. So they drop big bucks on multiple copies of albums, groupbuy imported merchandise and stream music videos on a loop. What seems irrational to outsiders looking in makes perfect sense to fans, all too willing to power this вЂњfan economyвЂќ, ranging from big buyers to hardworking вЂњdata labourersвЂќ who make it their routine to incessantly post, repost, comment and drive up social media metrics for their idols.ДЇans understand that the K-pop industry values commercial success - with intense and constant competition from new aspirants who may displace their beloved idols if their fans fall short. The Hallyu wave has gotten so out of hand, just this month, Chinese social media accounts of some 20-something K-pop fan groups have been suspended or shut down to curb obsession and excessive spending. The Korean Ministry of Foreign Affairs estimates there are about 1,835 K-pop fan clubs across 98 countries - with 104 million members. The US$5 billion K-pop industry has gone global. In Singapore, local fans splurged on a panel advertisement at Dhoby Ghaut MRT station to celebrate BTSвЂ™ sixth anniversary in 2019.ДЄnd in April this year, a Chinese fan club raised 2.3 million yuan (US$356,000) in one hour and used the money to customise the exterior of a Jeju Air plane to celebrate BTS member JiminвЂ™s birthday. It is not uncommon to see big, splashy pictures of BTS and other K-pop idols on New York City Times Square advertising billboards, the Nashville sign and even on the Urban Deca Towers in Metro Manilla - purchased not by the music companies or sponsors, but crowdfunded by fans to celebrate their idolsвЂ™ birthdays and milestones. Just look at how their supporters have taken celebrity worship to whole new levels. The group commands the attention of millions in the BTS Army everywhere they go. Of course, people want a piece of the BTS action. Having skyrocketed to the top of global pop charts, itвЂ™s little wonder these international superstars were appointed South KoreaвЂ™s special presidential envoys mereВ weeks ago. This was the third time BTS attended the UN meeting. вЂњWe believe that every choice we make is the beginning to change, not the end,вЂќ said band leader Kim Nam-joon better known as RM. More precisely, they watched K-pop sensation BTS deliver a message about the resilience of youth during the COVID-19 pandemic. But on Monday (Sep 20), more than one million people tuned in to the meeting of world leaders in New York. SINGAPORE: The United Nations General Assembly is probably not on most peopleвЂ™s must-watch list.

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